PRNews.IO – a new beast of scale on the global PR scene. PR platform that will help grow backlinks to your website as well as distribute your press releases in just a few clicks.
If you have a business, you must have wandered how to let people know about it. PR vs Marketing? Online PR vs Offline PR? How to get your press-release published? What is the best online platform for publishing your Press release? How do you reach journalists? What are the terms for getting your PR article or press release published?
If you have a business or a product to sell, you must have asked all of them.
Any business with a website have exhausted the list of the best online directories to list your business and often feel stuck how to further grow their website’s backlink weight, so important for the SEO.
Or you are only starting your business and have no website at all yet. You do have social media pages and some nice photography of your product, but would like to be able to send a link with all of it together: your contact info, media content and some text – so journalists can check it out in one place – without the cost of setting up a website.
PRNews.IO will help.
Summing it up, PRnews.IO is great for:
PRNews.IO is THE platform for PR. As intuitive as a first grader could do it.
The platform features few major sections: My account, marketplace, blog.
In this section any user can create their business page, add images, links to social media, contacts, press releases, about info. Free of charge. And you get a link, that you could share with journalists or clients.
You can pick design and add a spokesperson – if you have some helping hand in this murky matter.
Have a couple of businesses or 2 products, you don’t wish to mix? No problem, just create another pressroom.
PRnews.IO Dashboard: this is a front page of the account and here a user gets a quick overview of all major functionalities. You can create a new pressroom, view existing pressrooms, submit a text, get an overview of published texts. This website section also features the Pressroom checklist with a graphic progress bar and a shortcut access to the FAQ.
Users:having few colleagues working on the project? No problem, assign all of them here and grant different access rights. Up to 10 colleagues on a free listing.
Company profile: this section is a cross of an “About” and “Contact” section on any website. So you get to add Company’s name, summary, description and all the social media links and addresses in this field.
In the press: this section features all the links to your published posts. Easy to find, easy to report to your management, easy to overview.
Spokespeople: add spokespeople, their images and contacts in this field. Those people need a bit more exposure, than your admin colleagues.
Media Content: this submenu allows to upload imagery and organizes it nicely in a catalogue of albums. You can choose which image will work as an album cover as well as tag it for SEO purposes, providing description to each image.
Design page:You even get to choose the design of your pressroom. Uploading a logo, picking a font is also a couple of clicks matter.
And yes, you can even insert a Google analytics code into the page to track your SEO statistics!
This is out TOPgTLD.store PRNews.IO link as an example. We do own a website, so we don’t need to send out this link, but for the sake of the example, there is some info filled out. No press releases yet in the presence of a website and domain business niche particulars.
The PRnews.io platform boasts having signed up with online media resources in 145 countries, having 50 categories to choose from and prices starting from 15 USD per article!
Categories of media available on PRnews.io:
Looking for the right web portal for your news article, interview or a press release is easy due to the multiple categories to narrow the search. Users can choose by:
Naturally, the more filters you apply the smaller and more precise is your choice. In case you want to scroll through more titles, only tick few categories and hit the column layout. This one allows you to choose 4 columns of statistics to be listed alongside the titles of the media - for perfect quick analysis and ideal pick. Yes, of course they are customizable. You pick your 4 columns depending on what matters most to you out of a dozen metrics.
How to choose the best media resource to publish your press release?
Overall, there are 3 layout options, best way is to play around with them and seeing which one works best for you.
But hold those eyebrows of yours and lift up the dropping jaws. Wait, till you see the detail and statistics you get access to for each of the resources in the marketplace!
Each of the 12K+ signed up media resources has an info card, that will provide exhaustive data for your informed decision.
So you will have access to a wide array of parameters, like conditions below. If you are just a beginning PR person and are not too familiar with all the terminology, hit the small Info icon for clarification. This way you will easily understand all the pros and cons of a specific placement. DoFollow vs NoFollow link, Home Page vs other, Image volume specs, Text volume limits, permanent link, “Sponsored” mark etc – it is all there for you to buy knowingly.
Once you have decided the backlinks are up to your criteria and within your budgets, go check the bona fide SEO traffic. Is it a good investment? How visited is the website? How does it rank on Alexa.com? What does SemRush think about this website? What is the Google index for this media portal? All the stats are purchased for your informed decision making and are up to date.
More info follows in the form of the graphs with Similar Web info, like:
But of course you need to recognize the importance of demographics in the decision making process when you are considering your backlinks. So just to make the image full and the list exhaustive, even more graphs are supplied from Alexa with age, gender, income, education breakdown. You want to fine tune your backlinks according to your target audience, right?
If you do find the resource useful and are eager to share it with your friends, the PRnews.io has great news for your too – that delicious cherry on the cake. They thought of enabling an affiliate program, that allows you to accumulate 5% off the revenues, coming from your link towards the any product on their platform. So if somebody follows you link and spends money to place a release, you will get 5% credited towards your own wallet.
This is what it looks like & do feel free to use TOPgTLD affiliate link if you wish to. To find your own PRnews.IO affiliate link, hit the gear wheel icon, when in your account /between “menu” and the cart icon/, choose Affiliate program and then opt for Resources in the left vertical menu.
We have enjoyed this resource enormously and it is undoubtful, that engaging content is still at the heart of PR. But if you need just some little help with distributing PR releases and creating some strong backlinks to your website, you might as well want to check out PRnews.IO.
Do feel free to ask any questions in the comments or recommend your preferred PR resources and tools with us! Keep your eyes on us, as we keep our eyes on whats fun & useful!
Top 100 annual domain purchases 2008-2017 statistics overview. Analysis of trends in most successful domain sales for the decade.
With Internet of things changing faster than any fiction novel could have predicted, domain realm is also evolving by the minute.
There is still quite some resistance towards the new gTLDs, that are being approved by ICANN on an ongoing basis, so the TOP 100 yearly lists only starting to feature rare odd new gTLDs among the vast majority of .coms.
Below we present an overview of the statistics of the domain name sales for the most recent decade of 2008-2017 to see which direction domain market is moving. We have taken the statistics from the NameBio, who have been kindly collecting and providing this valuable data for domainers as well as those merely curious since 2006. It is indeed an invaluable source of knowledge for everybody in the industry and we would like to express our gratitude for this tremendous input by NameBio into understanding of the pricing trends.
Paragraph of Boring technicalities. AKA fine print.
We have maintained all the figures from NameBio on the “as is” principle.
Helicopter overview of the Domain industry stats 2008-2017:
Number of domain sales have increased significantly over decade going from 20-30K domains purchased per annum to massive 80-90K.
Average check at the same time has gone down in both: total sales and TOP 100. The highest average rate for domain paid overall was early in the decade in 2010 at 4.8K per domain, with Top 100 enjoying the biggest average too at over half a million $$ per each domain on average in the top echelon. By the end of the decade total average price has gone down more than 3 times, hitting the bottom at $1,3K per domain in 2016.
Percentage-wise, TOP 100 domains comprises small part of 1 percent of all sales with maximum number of deals sitting at half a percent of total annual deals, but money-wise TOP 100 domains have brought to the table anything from 15% to massive 46% of the Total revenue.
DOW AKA Day of the Week statistics for Domain sales.
Most particular shift in the trend throughout the decade belongs to the Day of Week pattern of sales, whereby up until the year 2014 most of the TOP 100 deals were made on Wednesdays – up to massive 84%, with Thursday being the second favourite day for big deals.
But ever since 2015 Sunday has become the champion of the category, pulling from 41 to 50 percent of sales.
Saturday, meanwhile hardly ever was the day for big sales only scoring 3% of deals for the decade followed by passive Mondays at 6%.
Monthly statistics of the top 100 domain sales
Beginning of the year is definitely consistently most active in terms of sealing the deal when it comes to top 100 domains sold annually. January boasts on average 12% of all sales with February following suite with 10%, March and April going down to 9% of annual deals respectively. Rest of the year is pretty homogeneous, hovering about 7-8% of the annual sales per remaining months.
No distinct dips of low season can be deduced from the stats – just consistently higher volumes of sales in the first quarter of the year.
Domain extensions: .com vs other. TOP 100 remains conservative.
Massive prevailing chunk of domains in Top 100 is .coms. To be more exact, 82% throughout the decade on average were .coms, the rest only taking up 18%. Talk about dominants.
2017 brought about the flair of what is coming, with new gTLDs finally making it to the top 100 in some significant quantities, pushing their way with tender pink elbows through sun-scorched broad-shouldered .coms, .orgs and .nets.
It was the time for a major breakthrough by “.top” extension, whereby revolutionary 7 “.top” domains made it to the top 100 of 2017 with average rate of 180 K and total revenues for 7 1-letter domains of $1 261 831.
The wall of fame of “.top” breakthrough and dynamics is here for the history:
Looking outside of the analysed decade into current 2018, the year continues the trend with more new gTLDs taking up the spots on top 100 with diverse extensions now, not only “.top”.
Home.Loans managed to hit half a million price tag while The.Club was sold at $300K. There were also Music.AI, My.BIO and Talk.Show, that so far are comfortably nesting in the top 100 of 2018. Will the .coms oust them out of the elite echelon by the year end? Let’s see in our next overview in early 2019.
Major domain registrars and brokers, who facilitated the top 100 sales.
Private sales in fact are leading the charts in terms of revenues. They are scattered in 3 different lines though. Sedo.com is actually topping this chart of the number of sales in annual TOP 100s. It is also obvious, that Sedo has been on the declining curve in terms of number of annual sales, that make it to the TOP 100, going from 50s to 20s within the decade.
Uniregistry.com only started making big sales in 2012 and is rather consistent, making it to the overall 3rdplace in the number of sales made – in just 60% of the time period analysed.
SnapNames.com and NamJet.com follow, managing just about a third of the Uniregistry’s sales, both selling 30+ TOP 100 domains within a decade.
Moniker.com and Afternic.com both have declined drastically, hardly making any TOP100 sale recently, having had strong start into the decade.
Annual leaders of the TOP 100 domains sold in 2008-2018 YTD.
And lastly, below comes a list of annual leaders. SEX.com being the priciest domain name sold in the decade 2008-2017 at staggering 13 million, followed by Fund.com at just under 10 million.
We included the “2018 so far” leader ICE.com and are wandering if this leader is there to stay for our next year review or will be toppled over by some new heavy-weight premium domain name by the year end.
For more detailed graphs, please check out below excel sheet with pivot tables allowing for a variety of statistical combinations.
Crystal ball summary for the domain industry & hypothesis on what lies ahead.
The trends are rather distinct in the TOP 100 domains and are most likely to stay there for quite some time.
1. More domains will be sold each year.
More businesses will go online, more countries will get internet integrated in everyday lives, more online businesses will emerge.
2. Average rate for domain names will go down.
With new gTLDs being registered every month it is only too obvious, that the average check for domain names will steadily decline. Nothing new economically speaking: it is all about supply / demand ratio.
3. New gTLDs are there to stay and will reshape the industry sooner rather than later.
Yes, .com is still the king, but the throne is shaking...?
“.com” domains will remain the domain extension of the pioneers & the industry leaders for few more years to come, if not for another decade.
Until Google.com changes its algorithm to recognise the classification attribute of the new gTLDs.
Until some “.guru”, “.world” or “.city” domain develops into a monster company everyone likes.
Until new generation develops the taste for the “ninja”, “.realty”, “.cool”.
When this happens, .com may even start being perceived as archaic and obsolete. It does sound like fiction now though. Even somewhat explicit.
4. New favourites will emerge in the midst of the hundreds of new gTLDs. New kings will be born.
As the .top domain extension sales demonstrate, some domain extensions will be flying high sooner or later only to establish themselves as new leaders.
Among the many newly-emerging narrow-applicable “.accountant” & “.builders”, the universal versatile domain extensions, like “.world”, “.city”, “.shopping”, are highly likely to single themselves out into the new cast of premium domain names.
It is not too far-fetched to believe, that kosher.world might be seen as a more valuable asset, than kosher.com in just few years.
5. Domain registrars will have to evolve with the world to maintain their top positions.
Just a decade worth of data shows a clear shift of the favourites in terms of premium domain brokers. Still, private sales will remain the most expensive in the TOP 100.
go to all those who have read even part of this long read, we hope some insights resonated with or added up to your personal observations;
go to NameBio Management & Team, whose meticulous work and reports allowed for the statistics and analysis.
Keep an eye on our blog for more stats, inclusive of updated “recent decade overview” in the beginning of 2019, when 2018 TOP 100 comes in. Comments are encouraged & welcome.
Alexa Ranking: TOP 50 websites in Russia. What is cyber Russia like? Domains, that made it in Russia.
As the popular meme has it: “in the 90s, Internet used to be a break from reality; now real life seems to be a break from the internet”.
Let’s see if we could make some deductions about the country looking at its top 50 websites in Alexa ranking. Why not start with Russia – the biggest country in the world? It is indeed useful to see what domains managed to garner success from commercial point of view. For all the domainers with Russian portfolio this might be an interesting scan of a read.
Russian cyber space has many equivalents to Western online giants.
Opening the Alexa ranking of top 50 websites most popular in Russia is the Russian search engine, so to say, Russian Google, called Yandex. Russian versions of Facebook and Youtube also made it to the top 50, alongside the western alternatives: VK.com/№2/ & Rutube.com/№39/ respectively. Mind you, that OK.ru /№9/ is also a social network, but was originally designed for ex schoolmates trying to keep in touch, so it is mostly favoured by older generations.
Most of the big global online portals will have a localised Russian calc of sorts. Some manage to overtake the Western original, some fail to get to the top and exist in the shadow of its big brother. Ostrovok.ru, for example, was designed to become a Russian Giant of online Hotel sales, but never made it big really, meanwhile Booking.com only grows its presence in Russia.
LinkedIn.com never made it to the top 50 in Russia, for example, as it was banned from Russia, allegedly violating the laws of state. HH.ru is rather popular for head hunting in Russia instead.
Domain extensions popular in Russia: forget about ".com", ".ru" rules.
There are 32 “.ru: domains in the top 50 domains of Russia. 64%. Impressive dominance.
Leave alone the fact, that there are global monsters, like Google, Youtube, Facebook, AliExpress, Wikipedia taking up space on the top 50 list. So, when it comes to Russian online resources, it is only VK.com and Yaplakal.com, that really took use of the .com extension. The rest are blissfully enjoying the .ru domain extensions.
Otherwise, the mix is rather standard in the top website ranking: apart from mail service, weather website, car portals, multiple media resources, there are 2 big online shops, 3 shops for online electronics, 3 gaming websites, minimum 2 adult sites and multiple blogging resources.
Top 5 websites in Russia in the category “Daily time on site:
Top 5 websites in Russia in the category “Daily page views per visitor”:
Without further ado, below comes a list of top 50 website as per Alexa.com, that has been slightly modified with short description in English and some formatting to mark top 5 in major columns or highlight .ru domains in blue.
№ Name Short description / Daily Time on site / Daily page views per visitor
1 Yandex.ru Search system, like Google / 06:03 / 3.27
2 Vk.com Social Network, like Facebook / 10:08 / 4.61
3 Youtube.com /08:58 / 4.94
4 Google.ru / 05:09 / 7.65
5 Mail.ru Mail service provider / 05:22 / 3.55
6 Google.com / 07:28 / 8.9
7 Avito.ru Classifieds / 14:30 / 10.93
8 Instagram.com 06:013.52
9 Ok.ru Social Network, like Facebook for 40+ / 04:37 / 2.19
10 Aliexpress.com / 12:30 / 11.21
11 Wikipedia.org / 04:07 / 3.12
12 Rambler.ru Entertainment & news, like Yahoo / 05:48 / 3.69
13 Sberbank.ru Bank No 1 / 08:03 / 6
14 Gismeteo.ru Weather / 02:27 / 2.8
15 Drom.ru Car sales, like cars.com / 12:13 / 10.97
16 Livejournal.com Blogging / 05:35 / 3.05
17 Facebook.com /09:57 / 3.87
18 Gosuslugi.ru Governmental portal with state services / 06:09 / 5.85
19 Kinopoisk.ru Movies etc, lke IMBH / 03:59 / 3.76
20 Userapi.com / 04:15 / 3.5
21 Ria.ru News portal / 03:53 / 2.16
22 Pikabu.ru Some social network with pics / 06:42 / 3.2
23 Twitch.tv Games / 05:34 / 2.71
24 Hh.ru Recruitment / 09:026.51
25 Wildberries.ru On-line store / 15:39 / 11.83
26 Drive2.ru Auto & car portal / 06:51 / 4.88
27 Porn555.com Adult / 01:34 / 1.65
28 Fb.ru Media portal 02:27 / 1.22
29 Ozon.ru On-line store, like Amazon / 05:58 / 4.3
30 Wikia.com Games / 06:22 / 5.25
31 Kp.ru News portal / 02:51 / 1.5
32 Lenta.ru News portal / 04:20 / 3.18
33 Rbc.ru News portal / 03:19 / 1.91
34 Infourok.ru E-learning / 03:35 / 2.17
35 Auto.ru Car portal / 08:20 / 5.85
36 Yadi.sk / 02:26 / 1.96
37 Yaplakal.com Blogging & entertainment / 17:34 / 9.44
38 Youla.ru / 08:11 / 6.56
39 Rutube.ru Video content, like Youtube / 02:19 / 2.38
40 Dns-shop.ru Ecommerce for Electronics / 06:35 / 4.73
41 2gis.ru Map & business directory / 02:02 / 1.55
42 Ivi.ru Movie subscription, like Netflix / 03:02 / 2.69
43 Vkuseraudio.net / 03:33 / 5.34
44 Mvideo.ru Ecommerce for Electronics / 06:10 / 4.47
45 Twitter.com 06:08 / 2.95
46 Xvideos.com Adult / 15:05 / 10.78
47 Citilink.ru Ecommerce for Electronics / 06:29 / 4.9
48 Vseigru.net Games for kids / 15:39 / 10.01
49 Seasonvar.ru Movies & video content / 02:04 / 2.31
50 Mts.ru Russian Mobile operator / 05:42 / 4.3
Russia is a huge economy with lots of valuable assets. The country is embracing the globalisation and even taking the lead in some areas of technological advancements. But when it comes to domain names prevailing the cyber space of Russia, there seems to still linger quite some nationalism. Russian favour .ru extension and Cyrillic spelling is not rare in domain names.
Why don’t we come back in a year to see if much changed?
Stay tuned for the analysis of the current offer in the domain market with "Russia" keyword as well as for the top sales of domains with this keyword.
There are many intricacies awaiting for a person, sending out cold e-mail marketing campaigns for the first time. First and foremost, cold marketing has to stay in line with legislation of the countries, your business is operating in. Just recently in 2018 a new GDPR policy has gained force and brought about more fine print to anyway complex procedure of cold marketing.
Covering the topic for the most uninitiated, below are few basic rules, that will help you stay out of trouble when it comes to cold e-mail marketing. We will only touch upon those under 50 emails campaigns here – that can be done manually without services, like MailChimp, SendGrid and such.
1. Do not spam. Using highly targeted hand-selected e-mail lists for the top decision makers and make sure the essence of your letter will be highly pertinent to the recipient. Your major objective here is for the person to be sufficiently engaged in the subject, not to report your email as spam. Once that happens, your e-mail address, IP and domain may get into blacklists – that is bad for your email deliverability overall. Checking status of your email is quickest with MX ToolBox.
2. Make sure your email address has SPF records and DKIM records set. The procedure may differ from hosting to hosting, but can be usually done by a rookie with the help of a good Youtube demonstration. This basically helps recipients identify your e-mail as such, that has been genuinely authorised to be sent from that domain.
3. Subject line:
“UK.Toys – national level domain”
“Domain of premium calibre UK.Toys”
The more diversity there is to your emails, the less spammy it will appear to algorithms. You don’t have to come up with individual subjects for all 20-30 emails, but alternating them is a good trick to use.
4. Use plain text in the body of the email, wherever possible. HTML is more likely to be perceived as spam, than plain text.
5. Use only limited amount of links – the lesser the better, keeping maximum as 2 or 3. Hiding links in the signature is also a great idea, as algorithm knows you have to have all the social media icons linked in there, so you can slip in a link to your portfolio too in signature.
6. Only use pictures if absolutely necessary and keep them to the minimum. The more imagery you use, the more spammy alarms are blinking in the system.
7. Vary Text in the body of the email slightly every other email. Ideally, your email list will be as closely targeted as you will naturally have to change text depending on the recipient. Even if this is not the case, try and substitute some of the words with synonyms or swap paragraphs here and there.
i.Definitely try and address the recipient by the name.
ii.In the closing of the email you may limit yourself to a formal
“Kind regards” or use something more friendly, like
“Have a great Monday” or
“Wishing a fruitful working week ahead”
8. “Unsubscribe”option should also be part of your email text – whether as part of the body or signature – at least as per EU regulations. It is also important to unsubscribe people from your list once they send you a request.
Naturally, mass e-mail marketing requires special services, that are plentiful and readily available, with some of them having minimal packages free for life, like MailChimp.
The above tips are just a few of the very basic principles, that will help your email and domain to grow good positive reputation and stay out of blacklists. Email deliverability is certainly a huge issue that is a surprise for many rookies out there. Hopefully this is useful for you and your email karma.
That which we call a rose / By any other name would smell as sweet”
these lines from Shakespears’ Romeo and Juliet are over 400 years.
So we know this is a pretty old statement. 400 years old statement.
Nowadays, a well-selected name for your business can make it or break it. A premium domain name is a new limited edition Lamborghini. A 3-letter .com domain name or a strong dictionary word may cost more than a new limited edition Lamborghini, in fact.
The highest price paid for a domain we could trace is Insurance.com sold at $35.6 million. Just to put things in perspective, the most expensive and coveted Lamborghini Veneno Roadster retails at $4.5 million.
Providing a fresh example, just recently in July 2018, Ice.com was sold for $3.5 million.
Domain names are seen as catalyser for your business. An investment. A gift for a serial entrepreneur or a business partner. There are few solid reasons why domain names managed to create entire industry around them, but in this piece we are investigating:
How to choose a great domain name for your business?
There are a few major characteristics, that domain names should have in order to become the boosting engine for your business’s revenue and brand awareness:
If you are not Elon Musk, naming your company Boring may lead nowhere near success. Indeed, Boring.com is taken, so you had to be Elon Musk to get away with that naming decision. A relevant domain name for your business is expected by clients and is easy to memorize due to logical connection between the essence of service and the name. Paradox is all great, but truly works for few.
Compare www.UK.Toys with www.LittleMarshans.com
Indeed, size matters in domain naming. Short names guarantee high memorability and user-friendliness to customers. It is easier to type 2 letters, than 3 letters. It’s faster to type 3 letters, than 4 letter, you get it.
Funny incoherent letter combinations are known to catch XX XXX+ price tags and above just based on the mere length or being acronyms.
Compare www.UK.fish with a live example of a business name: www.sticklebackfish.co.uk.
Contain a keyword
Placing a Keyword within the domain name does 2 miracles:
So investing in a keyword domain or hiring a top marketer to promote a business without a keyword is the option nowadays. Not that you don’t need a marketer with a great keyword domain, but you definitely will have to try times harder to promote your business if you don’t.
www.Salon.Cheap with www.whs.nyc
Domain name should be spellable and pronounceable.
People with long tough to spell surnames have all been there. Spelling out their surnames incorporated in email address time and time again: Ok, Its O for Oscar, B for Bravo… Ideally, your domain name will have no misspelt parts in it. It will be easy to spell and easy to pronounce.
Compare English transliteration, great for English-speaking audience: www.GasOfRussia.com with Russian transliteration: www.GazRossii.com.
Embracing domain extension diversity
Diversity have been praised and nurtured across many spheres of our lives. Now it is the turn of Domain industry. The world is embracing the newly-concocted domain extensions, like: .news, .fish, .pizza, . buidlers, .cash etc.
Some of them sound just too good to pass by and in most cases cost much cheaper.
Compare www.Kosher.com with www.Kosher.World (sold 200K+ in 2016 vs selling at 50K now).
Compare www.granditaliapizzavegas.com with www.grand.pizza
Indeed, dot coms are still the most expensive and coveted names there are. But only the silly sees no future in new gTLDs.